This is one of the largest social initiatives we support. We believe that all children deserve to have a good life and a place to call home and that only together we can offer them all that.

From 01.06.20 to 31.12.2022 (or until the available stocks are exhausted) the Krina Extra rice packages bear the logo of SOS Children's Villages Bulgaria. Part of the revenue from each package sold is allocated and donated for the benefit of children deprived of parental care and children at risk of losing their family environment, covered by the programs and projects of SOS Children's Villages Bulgaria.

The total amount of the donation will be published after the end of the campaign on the website of SOS Children's Villages Bulgaria.

Krina Extra rice bearing the logo of SOS Children's Villages Bulgaria can be found in the major grocery store chains, in your neighbourhood stores, as well as on our official online store.

The start of the COVID-19 pandemic in 2020 exposed us all to unexpected difficulties. Striving to be part of useful social initiatives, we stood in support of the medics who remained on the front line in the fight against the virus.

To express our gratitude for their efforts and self-sacrifice, we donated 3000 kg of rice, beans and lentils, which the Bulgarian Medical Union distributed. We donated to the doctors at N.I. Pirogov Medical Centre an easy-to-use respirator with a built-in oxygen monitor and an oxygen tank for the treatment of COVID-19 patients. As part of this series of social initiatives, we also provided financial support to UMHAT "Sofiamed" for the purchase of COVID-19 tests.