We started our activity in 1996 with the opening of a small pavilion for basic foods at the Sofia's Women Market. Today, 25 years later, our products are manufactured in 6 production facilities located in 4 countries. We are specialized in the production of rice, as well as in the processing of beans and lentils. Every day a variety of cereals and legumes pass through our packaging machines, retaining a serious place on the shelves in the country, in the Balkans region and in the Middle East.

The main place in our portfolio are the brands Krina , Passiflora and La Garone, as well as the rich variety of private labels that we produce for our customers. Our products are available in large food chains such as Auchan, BILLA, CBA, COOP, Ahold Delhaize Group, Fantastico, Kaufland, Lidl, Mega Image, Metro, T Market, 345, in local supermarkets Fresh Market, Burov, as well as in the small neighborhood groceries, in the home of the ordinary Bulgarian family and in the kitchen of the exquisite restaurants.

Over the years, we have established stable trade relationships with partners around the world. We work with companies from over 30 countries and successfully develop the export of our products in Central and Eastern Europe and the Middle East.

We are members of the International Association of Legume Traders (CICILS / IPTIC) and the International Association of Private Label Manufacturers . We participate in internationally important trade fairs and exhibitions such as SIAL in Paris, ANUGA in Cologne, PLMA in Amsterdam and others.

We are certified to one of the highest food safety standard IFS, ver. 6.1 and under Regulations (EU) 834/07 and 889/08 for processing and marketing of organic products .

As a company that follows the trends for a healthy and environmentally friendly lifestyle, nature protection is an important priority for us. One of our sustainable projects is the removal of the additional polypropylene packaging from our series of boxes and the placement of the product directly in cardboard. Thus, we completely eliminated potential waste and relied on environmentally friendly material from renewable sources.

The dryers in our renovated rice mill now run entirely on renewable fuel. The special equipment is fed by the technological waste during the production - the rice husk. The new technology protects nature in 2 directions: no industrial waste is generated and ecological fuel from a renewable source is used.

You can read the whole story of our development in the Book of the family business in Bulgaria, published by the prestigious financial company EY in 2020.